What's up people!

I'm pumped to announce we are revamping my email newsletter. I want to provide you as much value as possible. 

So here's the plan...

Every Wednesday you will get an email with 3 components:

1. A Wellness Tip

2. A Mindset Framework 

3. The Best Content I Saw this Week

This information can help you with running, recovering, or improving your business. Hope you guys enjoy this new structure and get a ton of value out of it!

Wellness Tip 

My Advice for New Runners: 

1. Focus on base building

• What is an easy “conversational pace” pace for you?
• Monitor your heart rate or just how you feel

2. Determine your consistency level

• Plan a schedule and stick to it
• Pick what works for you whether it's 3 or 5 days a week to start 

3. Seek out knowledge

• Search "tips for new runners" or "how to run my first 10K" on Youtube
• Read books: 2 of my favorites are
  • Science of Running by Steve Magness
  • Ready to Run by Kelly Starrett

4. Incorporate speed work

• Running slow builds the engine
• But incorporating speed is how you get faster

Mindset Framework

The What If Mentality

It was the summer of 2020. I was living at home and I decided to run a marathon.

I recently read Can’t Hurt Me by David Goggins and completed the Murphy Challenge for 30 days in a row. This book had downloaded a new software in my brain. 

I was ready for my next challenge. 

My mom’s house is 13.1 miles away from my old high school. So I threw on a brand new pair of Nike Pegasus shoes and set out on the back roads to attempt my first ever marathon. 

The catch? I was doing it without any nutrition, without any gels, without any water.

I wanted to see what I could do and how far I could run. I wanted to put myself in a position to fail and see what it’s like when the variables are not on my side. 

It was a typical Maryland summer day. 98 degrees but felt like 104 degrees. Hot and humid. 

I made it the first 13.1 to my high school and saw the head basketball coach.

He goes “Matt, what are you doing?” 

“I’m running a marathon”

“What marathon?” 

“Just my own”

His eyebrows raised and he looked at me like I was crazy.

“Are you okay, Matt?”

I told him I was fine but could use 2 water bottles. He gave them to me, I chugged and then started making my way back home.

I knew if I got to the high school, I would have to attempt going back. It wasn’t like I was running 5 mile loops and could stop whenever I wanted. I left no room for excuses. 

On mile 15 I started getting cramps in my hamstring and quad. So I started to walk/jog until mile 17.9. 

At that point, it was 12 PM. Hottest part of the day.  The UV rays were the strongest.

I could not walk anymore. Every step was insanely painful. I got myself into the shade under a tree and called a friend to pick me up and drop me off at home. I showered and made food but passed out on the couch before eating my first bite. 

I completely emptied my tank that day. 

But I woke up the next morning with a new sense of confidence. I just ran 17.9 miles with nothing. No training. No preparation. No fuel. Only 2 waters.

If I could do that, what else was I capable of? What if I had trained? What if it wasn't 100 degrees out? Or even what if I brought a few running gels?

Alex Hormozi has a quote, "You don’t become confident by shouting affirmations in the mirror, but by having a stack of undeniable proof that you are who you say you are."

In that moment, I built an undeniable stack of proof that I could do this. I can try running a marathon, a 50 miler, a 100 miler, and Goggin's 4x4x48 challenge. 

I knew I just needed to continue building small wins to get the confidence to attempt the next thing.

So when you are trying to overcome being uncomfortable, ask yourself one simple question:

What if?

Best Content I Saw this Week

Two of my favorite content creators, Gary V and Sahil Bloom, got dinner last week. 

Sahil wrote a newsletter about one powerful lesson he learned from Gary that night: "You've gotta love the dirt"

If you haven't read it, definitely check it out.

I love both of these guys and it was awesome seeing them together.

Keep crushin it,

Matt